Dominions - Small Business Branding

That is, dominions that direct to the same site with the unique content of the main dominion. To take ahead to the promotion of a page Web is a quite complex task and that demand of effort and investment. So that if it owns several dominions, it will have to face the task of promotion of each of them in independent form, trying to offer content of value for the users of original and novel way, and avoiding all coast the duplicated content. It is not difficult to realize that this attempt to neutralize to the competition can be unfavorable, because all these dominions, at heart, compete by the same keywords, and work in branding of the same products. For this reason, before to face an aggressive campaign of purchase of dominions is advisable to raise its long term strategy and to evaluate if truly the investment will result in positive results. Different it is the case when a same company acquires equal dominions but with extensions of different country (.es, .com to.ar, .cl, etc ). This is highly desirable when it is tried to penetrate the local markets.

The local dominions tend to be favored in the regional finders. Thus a dominion with extension .es will have one slight advantage in its efforts of positioning in finders before dominions with other extensions. In particular, if the effort is the one to obtain popularity in certain countries, he will be advisable to register a local dominion. Anyway, in this situation, also the prevention to avoid the duplicated text is valid, since in global terms they continue being long-suffering dominions different from being penalized by Google. The natural conclusion is that by each dominion, without concerning the extension, it will be necessary to realise a positioning effort specific Web. If it has liked this post and wants to place it in its site, can do it without disadvantages, as long as it mentions like source to Source: Note of Press sent by VPA.

Source: http://smallbusinessbranding.typepad.com/blog/2012/08/dominions.html

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