People search the Internet for almost everything today. Such diverse items as groceries, cameras and appliances are all available for sale. Before making purchases, people research online. Statistics show that approximately 78% of Americans use the Internet. After doing research, people make their selections, often based on information that is entirely online.
What can a website do for you?
- Create an Internet presence
- Improve your company?s image
- Increase sales
Increase Sales
Your website is your online brochure. It communicates information about your service or product. It?s also your online advertisement. You can announce discounts or provide special deals. And, it allows you to provide more links to information for customers.
Creating an Internet Presence
It?s easy to research online. People browse through your products and services online without feeling pressured to make a decision. Based on the information that you provide, you can distinguish yourself from others in your category. You can also communicate with people via your contact information, without ever meeting them. With an online presence, you have the opportunity to make a sale. It?s that simple.
Improve your Company?s Image
Bill Gates said, ?The Internet is becoming the town square for the global village of tomorrow. ? Your website in that virtual town square reflects your company?s image.? It lets visitors know that you are modern. If the goal of your business is to sell, your online presence expands your sphere of potential customers. It?s important to use the Internet as a tool to reach customers.
For a relatively minimal amount of money, you can create the image of your company that you like, and be as creative as you like.
What?s Next?
Consider creating a website for your company. There are a number of websites that allow you to create your own website for next to nothing. However, hosting charges may be higher than full-service hosts such as Bluehost.com and GoDaddy.com. Or, if you prefer to have Your Internet Marketing Strategist create the website.
This entry was posted in Marketing, Web Design. Bookmark the permalink.Source: http://yourinternetmarketingstrategist.com/2012/07/why-does-your-business-need-a-website/
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